UX Design and Web Analytics for Australian Business
What is UX?
UX stands for ‘User Experience’. It is the process of improving the overall user satisfaction of your product or service for your customer. The customer experience occurs through many forms. Some include usability, the interface, interaction, accessibility, visual design, and information. It is basically the overall experience the user has with your product or service.
What does a UX designer actually do?
A UX designer takes a look at the ENTIRE process of the user’s needs through their involvement with your business. Pretty much your product lifecycle. They particularly work with websites, web apps, products,
There are so many things a UX designer does. Here are 3 examples.
You have probably heard of wireframes in the UX loop. What are they?
A wireframe is basically a rough guide in the layout of a diagram in a step by step image of how a product or service will be delivered to a customer.
So imagine a website that is broken apart into static images in a straightforward prototype.
There is no code or any development. It Is a diagram of your website or app.
2. User Testing
A crucial part of a UX designer is to test out the success of their work. It’s as simple as asking a ‘customer’ who have never used your site before to trial it out naturally. Without any assistance, the UX will monitor and see how they perform tasks that you have planned out for them.
It helps for the user trialing the website to talk out loud as they are thinking so the UX designer has an idea of how successful or unsuccessful their website is. This whole process is called. User testing.
It is very straightforward and anyone can do it. Surprisingly many business owners, even those in very large corporations forget or choose not to spend resources in User testing.
3. User groups and personas research
All businesses whether online or offline have a target market. They understand a bit about who they want to sell their product or service to. It is important to break this target market down to personas. A persona is a user group within your target market. This person is a clear reflection of who this particular user group is. You understand this person through research that has been done on this particular group. Now once you have a pattern of this user that has been identified through surveys, user testing, interviews and other inquiry activities your business has more insights on how to conduct business with them which suits their preferences.
How is UX designer related to analytics?
Well the success of UX relies on the results. Now the results are obviously found in the profit that their actions generate. But before we arrive there, the UX designer needs to collect data which is analysed to prove that it HAS been a success and that it has or has not generated profit.
Profit can be generated from various sources and it is vital to understand exactly where, when, why and how this profit has come to be.
2 types of data collected from UX
Qualitative research helps your business understand what is occurring with your product.
2. Quantitative research
This data lets your business know why this is happening.
How do you collect quantitative UX data?
Firstly our aim here is to not just collect data but more importunately to make sense out of this data and take actions that will improve our profit earnings.
Primarily, you will need to extract metrics. Metrics is the actual data. Pretty much all the numbers that your business churns out from your web or mobile and where ever you are collecting data. The analytics comes in where you have to understand this data.
The metrics that you collect are crucial because they pretty much let a business know if your decisions are right or wrong.
Only collect high-value UX metrics
For quantitive data means only use excellent and high-value metrics. We recommend a good metric as one that is comparative, actionable, understandable and measurable data.
Let’s take a look at your business conversion rates. Most online businesses have a conversion rate of 2%. It isn’t a high number. But what if we told you that your industry standard is up 20% of that. You would then have something to compare this conversion rate to and take action upon it. In a vacuum of no comparison, the metrics are useless. Comparing metrics is so important or online success.
Analytics is so important so we can see how a particular metric is performing better or improving or sliding down. Maintain a close eye on metrics assists businesses of what will happen before it actually happens. It buys time on crucial business decisions.
Why does your business need to take UX seriously?
1. You need to understand what and why you are doing to reduce the risk in our business.
2. Many actions of your customer can be predicted with you collected and analyse the right data from UX. This analytics can be used to increase profits and the product is better suited for your customers.
3. It is very easy to technically do UX. It is not rocket science. The building of wireframe, surveys, user testing, writing scenarios. It is very straightforward and a lot of the work is done initially and is updated as time progresses. Unless your company branches out and changes dramatically.
4. Many corporations are taking UX very seriously. As competition around the online work continually increases. The customer experience line is constantly pushed and the customer expectation increases. So your business needs to stay up to date with this momentum to compete with your competitors.
UX provides products and services to customers that are ‘useable’ and useful enough to be profitable. Analytics can help your business build a better product or service for your customer which in turn will only increase your profit.
We are passionate about the UX on all platforms your customer finds your business on!
Call us to chat about how your business can use UX.