Metrics To Succeed In Digital Marketing Analytics
3 best tips to succeed in digital marketing
1. Homepage bounce rate metrics
Many of our clients fail to realise that most people arrive to your homepage. It is common to see 80-90% of viewers land on a website’s homepage.
Your homepage is your billboard. It is your most important page on your website.
If you do not optimise it on a regular basis your business will suffer. So, collect useful data from your homepage and analyse it regularly. The market always changes and therefore your homepage must always change to suit it in the best way possible.
Your homepage reflects your bounce rate metric! What’s a bounce rate?
The bounce rate tells you how quickly people leave your site. So, this metric is pretty important.
The bounce rate metric shows you 2 things:
- Your site is bringing in the entirely wrong traffic so they are leaving right away.
- Your site is bringing the right people but they are leaving right away.
If you have anything above 30% baseline your site has pretty big issues and your traffic is absolutely not interested in what you have to offer. They don’t even walk 1 meter into your virtual shop. So this traffic will not make you much money.
The homepage has amazing potential in reducing your bounce rate so take a look at your homepage and make the improvements to get your bounce rate down.
- If you are spending money on ad campaigns and your bounce rate is above 30% you should take immediate action. Campaigns should add profit you are already gaining for people landing on your page.
- You will never get 0-10% bounce rate. It’s impossible because you will always get accidental and not interested in traffic just as you would with foot traffic. Think of all the website you had zero intention or interest in, but clicked on the URL out of pure curiosity or zero curiosity.
- Use A/B testing to improve your strategy for a successful homepage.
- Get feedback using Surveys. Ask why people come to your website. Let customers tell you why your website isn’t good. If you understood the main reasons why people come to your site and why they leave you can develop the best homepage.
- Do crosses and upsells for people to go deeper into their site as well as the main reason why they entered the site in the first place.
- You don’t want to reduce bounce rate and have no conversions. You need to have both. Make sure you are targeting the right target markets in the right location. Do 2 important things.
- Optimise your target market: If you are using paid ads to ensure to include and exclude all the right and wrong keywords. Ensure your campaigns are optimised. Make sure your campaign is arranged so the user arrives to exactly the right page.
- Optimise your homepage landing page. The images, the calls to actions.
2. Competition metrics
Competition influences everything in our world. The more people that gather together the more competition it creates. The internet is as competitive as any marketplace gets! So businesses need to be very intelligent in order to gain a decent piece of the online profit pie!
How can you beat your competitor?
Study everything they do: When it comes to digital marketing we have access to your competitor’s strategy. You can spy on your competitors through web analytics. Their digital footprint is everywhere and it is obtainable to everyone. As is yours to them.
Competitive Performance Metrics
Find the keywords they rank for and you don’t and take those keywords through SEO or through paid marketing.
Prioritise the keywords you are going to try to rank for first.
Smart Search engine optimisation is still very important to digital marketing. Good content that is SEO optimised will put your site in a good position to outrank your competitor.
Google page rank.
You need to regularly refer back to this
What are they using, how often, any creative tools or strategies and check out what they are using
This is a very important metric. How many shares, like, a
Topics and keywords
How are you and your competitor ranking against keywords and certain topics for users.
3. Customer satisfaction metrics
A good analogy is a television or radio host interviewer. We have seen many over the years. Those young enough will know Johnny Carson, Oprah, Parkinson, and those old enough will know Jimmy Fallon. Now they all invite people to their platform and ask them questions about their lives and we the audience watch their conversation like a fly on the wall.
We the audience watch because we are interested in what both parties have to say but especially the guest! So it is the job of the interviewer to ask the best questions to gain the best verbal reply, facial expressions, emotion, and overall response.
Website: The Interviewer
Website user: The guest
Viewer: Your bank book!
Everything your website does will influence how your user will behave and respond. Only then can we begin to design and develop a website that will be truly incredible. The best way to gain insights to your customers is to use customer satisfaction surveys.
- How can you make your guest feel comfortable to open up?
- How can you make your guest want to stay and not walk off?
- What questions if you do ask will they be to get the most out of them?
- Why is the user behaviour in such a way? Not what are they doing? We need to know WHY.